A.Strategic Audit & Recommendations
- Deliverables:
- Conduct a comprehensive audit covering current content, SEO, performance marketing, newsletter strategy, community engagement, and lead generation practices.
- Delivering a detailed strategy document outlining tactical recommendations, creative references, and sample portfolios.
- Process:
- Audit Execution: Using analytics, internal reports, and competitor research to assess existing initiatives.
- Data Synthesis: Collating insights and identify gaps in current strategies.
- Strategy Formulation: Develop a clear, actionable strategy document with prioritized recommendations and creative samples.
- Content & Campaign Frameworks
- Deliverables:
- Provide creative briefs for each communication channel, detailing content buckets, messaging frameworks, and style guides.
- Establish a monthly content delivery process, including timelines and quality checkpoints.
- Offer ongoing review and feedback to content developers to ensure consistency and adherence to strategy.
- Process:
- Creative Brief Development: Collaborate with the client to identify key content themes and messaging for each channel.
- Content Calendar Setup: Create a detailed editorial calendar that schedules deliverables and sets deadlines.
- Review Cycle: Implement regular reviews to assess drafts and provide constructive feedback for continuous improvement.
- Performance Marketing & SEO Blueprint
- Deliverables:
- Advise on a comprehensive media plan blueprint that covers target audience segmentation, messaging strategies, A/B testing frameworks, and KPI recommendations.
- Advise on an SEO roadmap that includes keyword strategies, technical audits, and backlink opportunities.
- Process:
- Media Plan Advisory: Define target segments, allocate budgets across channels, and recommend creative approaches for effective messaging.
- A/B Testing & KPI Setting: Advising on testing variations in messaging and creative assets, with clear KPIs to measure success.
- SEO Strategy Development: Audit the current website performance, conduct keyword research, and map out technical fixes and backlink acquisition tactics.
- Lead Generation & Sales Navigator Best Practices
- Deliverables:
- Provide guidance on segmentation, messaging, and outreach strategies specifically for HNI lead generation.
- Offer a detailed insight for maintaining account hygiene and measuring lead quality using tools like LinkedIn Sales Navigator and Apollo.
- Process:
- Segmentation & Targeting: Define criteria for HNI prospects and create custom segment lists.
- Messaging Framework: Advise on personalized outreach templates and conduct A/B tests to refine messaging.
- Account Hygiene Guidelines: Outline best practices for regular profile updates, follow-up cadences, and performance tracking.
- Training & Ongoing Consultation
- Deliverables:
- Organize periodic workshops and strategy sessions (quarterly or monthly) to review progress, share insights, and adjust strategies.
- Provide regular check-ins and performance analysis sessions to ensure continuous improvement.
- Process:
- Workshop Planning: Schedule interactive sessions to train the client’s team on best practices across content creation, SEO, performance marketing, and lead generation.
- Regular Check-Ins: Establish a cadence (e.g., bi-weekly or monthly) for consultation calls and performance reviews.
- Performance Reviews: Analyze key metrics and client feedback to adjust tactics, ensuring the strategy remains agile and effective.
KPIs & Expected Outcomes
- Engagement Increase:
- Client’s internal team shows measurable improvements in engagement by adopting the provided frameworks.
- Lead Generation Improvement:
- Enhanced lead generation metrics (higher conversion rates from outreach to qualified leads) as the client implements advised strategies.
- Content Performance:
- Noticeable improvements in content metrics (engagement, reach, conversion rates) as per client-provided analytics.
Timeline & Communication
- Month 1:
- Kickoff & Initial Audit:
- Conduct kickoff consultation, perform initial audits, and begin strategy formulation.
- Deliver the comprehensive advisory report and all framework documents.
- Kickoff & Initial Audit:
- Months 2-3:
- Implementation & Adjustment:
- Hold periodic consultation calls (bi-weekly) to review progress and adjust strategies based on performance feedback.
- Implementation & Adjustment:
- Ongoing:
- Quarterly Reviews & Workshops:
- Conduct in-depth quarterly reviews and refresher workshops to ensure continuous improvement.
- Quarterly Reviews & Workshops:
- Communication:
- Monthly Reports:
- Deliver written reports and performance dashboards via email.
- Scheduled Consultation Calls:
- Set up regular video conferencing sessions to discuss progress and strategy adjustments.
- Ad Hoc Sessions:
- Arrange additional strategic sessions as needed to address urgent issues or capitalize on emerging opportunities.
- Monthly Reports:
TOTAL – 1,80,000 + GST per month
A.Strategic Audit & Recommendations
- Deliverables:
- Conduct a comprehensive audit covering current content, SEO, performance marketing, newsletter strategy, community engagement, and lead generation practices.
- Delivering a detailed strategy document outlining tactical recommendations, creative references, and sample portfolios.
- Process:
- Audit Execution: Using analytics, internal reports, and competitor research to assess existing initiatives.
- Data Synthesis: Collating insights and identify gaps in current strategies.
- Strategy Formulation: Develop a clear, actionable strategy document with prioritized recommendations and creative samples.
- Content & Campaign Frameworks
- Deliverables:
- Provide creative briefs for each communication channel, detailing content buckets, messaging frameworks, and style guides.
- Establish a monthly content delivery process, including timelines and quality checkpoints.
- Offer ongoing review and feedback to content developers to ensure consistency and adherence to strategy.
- Process:
- Creative Brief Development: Collaborate with the client to identify key content themes and messaging for each channel.
- Content Calendar Setup: Create a detailed editorial calendar that schedules deliverables and sets deadlines.
- Review Cycle: Implement regular reviews to assess drafts and provide constructive feedback for continuous improvement.
- Performance Marketing & SEO Blueprint
- Deliverables:
- Advise on a comprehensive media plan blueprint that covers target audience segmentation, messaging strategies, A/B testing frameworks, and KPI recommendations.
- Advise on an SEO roadmap that includes keyword strategies, technical audits, and backlink opportunities.
- Process:
- Media Plan Advisory: Define target segments, allocate budgets across channels, and recommend creative approaches for effective messaging.
- A/B Testing & KPI Setting: Advising on testing variations in messaging and creative assets, with clear KPIs to measure success.
- SEO Strategy Development: Audit the current website performance, conduct keyword research, and map out technical fixes and backlink acquisition tactics.
- Lead Generation & Sales Navigator Best Practices
- Deliverables:
- Provide guidance on segmentation, messaging, and outreach strategies specifically for HNI lead generation.
- Offer a detailed insight for maintaining account hygiene and measuring lead quality using tools like LinkedIn Sales Navigator and Apollo.
- Process:
- Segmentation & Targeting: Define criteria for HNI prospects and create custom segment lists.
- Messaging Framework: Advise on personalized outreach templates and conduct A/B tests to refine messaging.
- Account Hygiene Guidelines: Outline best practices for regular profile updates, follow-up cadences, and performance tracking.
- Training & Ongoing Consultation
- Deliverables:
- Organize periodic workshops and strategy sessions (quarterly or monthly) to review progress, share insights, and adjust strategies.
- Provide regular check-ins and performance analysis sessions to ensure continuous improvement.
- Process:
- Workshop Planning: Schedule interactive sessions to train the client’s team on best practices across content creation, SEO, performance marketing, and lead generation.
- Regular Check-Ins: Establish a cadence (e.g., bi-weekly or monthly) for consultation calls and performance reviews.
- Performance Reviews: Analyze key metrics and client feedback to adjust tactics, ensuring the strategy remains agile and effective.
KPIs & Expected Outcomes
- Engagement Increase:
- Client’s internal team shows measurable improvements in engagement by adopting the provided frameworks.
- Lead Generation Improvement:
- Enhanced lead generation metrics (higher conversion rates from outreach to qualified leads) as the client implements advised strategies.
- Content Performance:
- Noticeable improvements in content metrics (engagement, reach, conversion rates) as per client-provided analytics.
Timeline & Communication
- Month 1:
- Kickoff & Initial Audit:
- Conduct kickoff consultation, perform initial audits, and begin strategy formulation.
- Deliver the comprehensive advisory report and all framework documents.
- Kickoff & Initial Audit:
- Months 2-3:
- Implementation & Adjustment:
- Hold periodic consultation calls (bi-weekly) to review progress and adjust strategies based on performance feedback.
- Implementation & Adjustment:
- Ongoing:
- Quarterly Reviews & Workshops:
- Conduct in-depth quarterly reviews and refresher workshops to ensure continuous improvement.
- Quarterly Reviews & Workshops:
- Communication:
- Monthly Reports:
- Deliver written reports and performance dashboards via email.
- Scheduled Consultation Calls:
- Set up regular video conferencing sessions to discuss progress and strategy adjustments.
- Ad Hoc Sessions:
- Arrange additional strategic sessions as needed to address urgent issues or capitalize on emerging opportunities.
- Monthly Reports:
TOTAL – 1,80,000 + GST per month