Thought Leadership
Deliverables:
- 3-4 posts per month
Process & Execution:
Kickoff & Strategy Session (Week 1)
Objective Alignment:
Meet with Rishabh to define objectives, target audience, and messaging.
Content Bucket Review:
- Personal insights on investment trends
- Leadership and mentorship experiences
- Strategic industry commentary
- Q&A and interactive discussions
Competitive & Trend Research:
Analyze competitors and identify trending topics.
Content Ideation & Calendar Development (Week 1-2)
Positioning Strategy:
Develop Rishabh’s LinkedIn personal brand strategy.
Content Calendar:
Create a monthly calendar with topics, formats, and posting dates.
Content Creation & Approval (Week 2-3)
Drafting & Design:
Develop post copy and visuals aligned with Rishabh’s voice.
Review Process:
Internal review followed by feedback session with Rishabh.
Publishing & Engagement (Week 3-4)
Scheduling:
Use LinkedIn’s scheduler or social media tools for publishing.
Community Management:
Monitor engagement, reply to comments, and stimulate discussions.
Analytics & Iteration
Performance Monitoring:
Track post metrics using LinkedIn Analytics.
Monthly Review:
Analyze engagement and refine strategy.
Feedback Loop:
Adjust content based on audience insights and performance.
Communication Process:
- Kickoff meeting to align on strategy and KPIs
- Weekly progress updates via email or WhatsApp
- Bi-weekly content review meetings
- Monthly performance review and planning session
- Ad hoc updates for urgent changes or opportunities
Expected Outcomes & KPIs:
- Achieve a 10-12% engagement rate in post impressions month-over-month.
Total Cost:
81,000 + GST per month per Account