Performance Marketing
Deliverables:
- Channels: LinkedIn, Google, Twitter
- Develop and execute targeted ad campaigns designed to drive awareness, consideration, and conversion.
Process & Execution:
Phase 1: Media Plan Development (Weeks 1-2)
Audience Segmentation:
Identify target segments using demographic, behavioral, and intent data.
Budget Allocation & Channel Mix:
Define budgets across LinkedIn, Google, and Twitter.
Campaign Objectives:
Set clear campaign goals and tracking parameters.
Phase 2: Messaging & Creative Development (Weeks 2-4)
Custom Messaging:
Craft stage-specific content: Awareness (visuals & intros), Consideration (testimonials & benefits), Conversion (CTAs & direct links).
Creative Variations & A/B Testing:
Develop multiple ad versions for testing.
Approval & Finalization:
Collaborate for creative approvals before launch.
Phase 3: Execution & Optimization (Month 1-6)
Campaign Launch:
Deploy campaigns with proper tracking.
Real-Time Monitoring:
Track key metrics using platform analytics.
A/B Testing & Iteration:
Refine messaging and optimize based on data.
Budget Reallocation:
Shift budgets to high-performing channels.
Communication Process & Timeline:
- Month 1: Develop media plan, design assets, launch initial campaigns, conduct A/B testing.
- Month 2-3: Optimize via testing and monitoring, bi-weekly review meetings.
- Month 4-6: Scale successful campaigns, reallocate budgets, monthly performance reviews.
- Ongoing: Weekly progress emails, bi-weekly calls, and monthly reports.
Expected Outcomes & KPIs:
- Click-Through Rate (CTR): 1.5–2.5%
- Cost per Lead (CPL): 1500 – 2500/-
- Enhanced performance, optimized budget utilization, steady sales-qualified lead growth.
Total Cost:
45,000 Flat fee up to 1,00,000 in spends, slabs provided upon reques.