Content Creation for Angel School Company Branding

A.Deliverables

1. 1. 1. 15 content assets/month for Instagram/Facebook (statics, reels, carousels)
      2. Repurposing reels as YouTube Shorts

Content Buckets:

• Educational snippets from webinars/seminars: Bite-sized takeaways and key learnings from every session.
• Investment tips & market insights: Actionable advice and analysis on current market trends.
• Behind-the-scenes of events: Exclusive glimpses into event preparation and live action.
• Success stories from angel investors: Real-life testimonials showcasing impactful investment journeys.

B.Content Creation Process

1. Kickoff & Strategy Alignment:

   • Initial Meeting: Establish objectives, review KPIs, and confirm target audiences.
   • Research & Competitor Analysis:
     • Study 3/4 competitors and industry best practices across Instagram, Facebook, LinkedIn, Twitter, and YouTube.
     • Identify trends, creative inspirations, and boosting benchmarks.
   • Tool Setup:
     • Set up content planning tools (e.g., Slack, Jira or a shared excels to begin with) for streamlined collaboration.

2. Content Calendar Development:

   • Monthly Calendar Planning:
     • Schedule all content types across platforms as per algorithm requirements 
     • Align posts with key dates, events, and campaigns, topical or trending (only as per industry and tone of voice)
   • Concept Ideation Sessions:
     • Brainstorm creative themes and messaging for each content bucket.
     • Develop drafts and storyboards for carousel designs and short-form video content.
     • Create a social media moodboard to showcase tone of voice, imagery and color palette/ logo usage & placements.
   • Approval Workflow:
     • Submit drafts for internal review and client approvals with specific turnaround times.

3. Content Production:

   • Asset Creation:
     • Design and produce high-quality statics, reels, and carousels.
     • Write engaging and SEO focused captions for posts and articles as per keyword analysis across platform.
   • Optimization:
     • Tailor content for each platform’s best practices (e.g., caption length, hashtag strategy).
     • Ensure YouTube Shorts are optimized with appropriate titles, tags, and descriptions.

4. Boosting & Amplification:

   • Identification of Top Performers:
     • Use early performance metrics to identify posts with high engagement so that we can learn, replicate for future.
   • Boosting Strategy:
     • Allocate a minimal monthly boosting budget to promote select posts on Instagram, Facebook, LinkedIn, and Twitter.
     • Set up A/B tests to determine the best creative elements and messaging for boosted posts.
     • Monitor performance continuously and adjust spend based on audience response.
   • Reporting & Iteration:
     • Include boosting performance in a detailed monthly report – detailing reach, engagement uplift, and ROI.

C.KPIs & Expected Outcomes

• Engagement Rates:
  • Target an average engagement rate of up to 2+% (likes, comments, shares) per post.
• Follower Growth:
  • Aim for a +3% monthly increase on Instagram, Facebook, and LinkedIn (assuming content is boosted)
• Boosting Performance:
  • Improved reach and engagement on boosted posts (tracked via social media ad analytics).
  • Measurable uplift in conversion rates from organic to paid engagements.
• Content Efficiency:
  • Timely approval and execution based on the pre-set content calendar.
  • Regular performance improvements based on feedback and A/B test learnings.

D.Communication Process & Timeline

1. Phase 1 (Weeks 1-2): Kickoff & Research

   • Kickoff meeting and finalization of objectives.
   • Conduct competitive analysis and set up the content calendar.
   • Define boosting budget and initial creative concepts.

2. Phase 2 (Weeks 3-4): Content Development & Approval

   • Relook at bio, highlights, overall page hygiene before account posting officially begins
   • Develop and review the first month’s content assets.
   • Start posting content

3. Phase 3 (Month 2 Onward): Execution & Optimization

   • Roll out content across all platforms as per the calendar.
   • Begin boosting high-performing posts and conduct A/B tests.
   • Hold monthly review meetings to assess performance, adjust strategy, and plan the next month’s content.

4. Ongoing Communication:

   • Bi-Weekly Updates: Brief internal check-ins and email conversations. There will also be a WhatsApp group created for quick turnaround and communication.
   • Monthly Reviews: Detailed performance reports and strategy sessions.
   • Quarterly Catch Ups : To set the tone for every quarter in terms of performance and strategy .
   • Ad Hoc Communications: Immediate updates via email or messaging for urgent adjustments.

TOTAL :

1,40,000 + GST per month for Angel School Branding Pages