Acture SOW

WEBSITE CONSULTATION OVERVIEW

A.Deliverables:

  • Comprehensive website audit and strategic recommendations.
  • UI/UX analysis and optimization suggestions.
  • Technical performance and security assessment.
  • SEO and content strategy alignment.
  • Roadmap for future enhancements and scalability.
  • Consultation on CMS selection and third-party integrations.

B.Website Consultation Process

  1. Discovery & Business Alignment

  • Initial Consultation:
    • Understand business goals, target audience, and pain points.
    • Identify key website objectives (lead generation, e-commerce, branding, etc.).
  • Competitor & Industry Analysis:
    • Evaluate 3-4 competitor websites for insights on best practices.
    • Identify opportunities for differentiation and growth.
  1. Website Audit & Analysis

  • Technical Audit:
    • Assess website performance (page speed, responsiveness, security, and stability).
    • Identify coding inefficiencies, broken links, and outdated technologies.
  • UI/UX & User Journey Assessment:
    • Evaluate website design, navigation, and overall user experience.
    • Provide actionable suggestions to improve engagement and conversions.
  • SEO & Content Review:
    • Analyze current SEO performance, keyword rankings, and backlink profile.
    • Review content structure, meta tags, and schema markup for improvements.
  1. Strategy & Recommendations

  • CMS & Technology Stack Guidance:
    • Assess the suitability of the existing CMS and recommend alternatives if needed.
    • Provide insights on integrations (e.g., CRM, marketing automation tools).
  • Performance & Security Enhancements:
    • Recommend hosting, CDN, caching, and security measures.

C.Communication Process & Timeline

Phase 1 (Weeks 1-2): Discovery & Audit

  • Conduct kickoff meeting to establish objectives.
  • Perform a complete website audit (technical, UX, SEO).

Phase 2 (Weeks 3-4): Strategy & Roadmap

  • Deliver audit report with prioritized recommendations.
  • Provide consultation on CMS, integrations, and tech stack.
  • Develop an SEO and content improvement plan.

Phase 3 (Weeks 5-6): Implementation Oversight

  • Support internal/external teams in executing recommendations.
  • Monitor and fine-tune early implementation results.

Phase 4 (Ongoing): Performance Review & Optimization

  • Conduct post-implementation performance analysis.
  • Provide quarterly recommendations for continuous improvement.

Ongoing Communication:

  • Weekly Updates: Email or call updates on progress.
  • Monthly Review: Detailed strategy and performance discussions.
  • Ad Hoc Support: Immediate assistance for urgent issues.

TOTAL :

1,80,000 + GST project fee

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