Fractional CMO (Advisory Role Only)
Objective:
Provide strategic marketing advisory services to enhance content, SEO, performance marketing, community engagement, and lead generation efforts.
Scope of Work:
Strategic Audit & Recommendations
- Comprehensive audit covering content, SEO, performance marketing, newsletter strategy, and lead generation.
- Delivery of a detailed strategy document with actionable recommendations.
Content & Campaign Frameworks
- Creative briefs detailing content buckets, messaging frameworks, and style guides.
- Establishment of a structured content calendar and quality checkpoints.
- Ongoing content review and feedback sessions.
Performance Marketing & SEO Blueprint
- Advisory on media planning, audience targeting, and A/B testing frameworks.
- SEO roadmap including keyword strategy, technical audits, and backlink opportunities.
Lead Generation & Sales Navigator Best Practices
- Guidance on segmentation, outreach strategies, and lead generation optimization.
- Best practices for account hygiene and lead tracking.
Training & Ongoing Consultation
- Periodic workshops and strategy sessions.
- Regular performance analysis and consultation meetings.
KPIs & Expected Outcomes:
- Increased engagement through structured content and campaign strategies.
- Improved lead generation with higher conversion rates.
- Enhanced SEO and content performance metrics.
Timeline & Communication:
- Month 1: Kickoff, initial audit, and strategy formulation.
- Months 2-3: Bi-weekly consultations and implementation support.
- Ongoing: Quarterly reviews and strategy adjustments.
Total Cost:
1,80,000 + GST per month