A.Deliverables:
- One newsletter for existing members (educational content, community news, event updates)
- One newsletter for potential members (membership benefits, success stories, event invites)
B.Content Buckets:
- Member Testimonials: Showcase real success stories and experiences from current members.
- Upcoming Event Highlights: Feature previews and recaps of forthcoming community events.
- Exclusive Investment Insights: Deliver unique, in-depth analysis and market perspectives for members.
- Industry News Round-Ups: Summarize key investment and startup news in a concise format.
C.Process
- Kickoff & Planning (Week 1):
- Kickoff Meeting:
- Gather key stakeholders (content team, design, marketing, and management) to review objectives for both newsletters.
- Define target audiences: existing members vs. potential members.
- Content & Strategy Brief:
- Develop a brief outlining the key deliverables, objectives, and content buckets:
- Member Testimonials: Real success stories from current members.
- Upcoming Event Highlights: Previews and recaps of community events.
- Exclusive Investment Insights: In-depth analysis and market perspectives.
- Industry News Round-Ups: Summaries of key investment and startup news.
- Develop a brief outlining the key deliverables, objectives, and content buckets:
- Timeline & Milestones:
- Establish deadlines for content ideation, creation, review, and final distribution for each monthly cycle.
- Kickoff Meeting:
- Content Ideation & Calendar Development (Week 1 – Week 2):
- Brainstorming Sessions:
- Hold dedicated sessions to generate content ideas for both newsletters.
- Assign themes for each month if needed
- Editorial Calendar:
- Map out a monthly content calendar with scheduled topics, deadlines for drafts, and final submission dates.
- Coordinate with upcoming community events and market trends.
- Brainstorming Sessions:
- Content Creation & Design (Week 2 – Week 3):
- Drafting Content:
- Create written content, select visuals, and gather any relevant data or testimonials.
- Develop separate drafts for the existing members newsletter (educational content, community news, event updates) and potential members newsletter (membership benefits, success stories, event invites).
- Design & Layout:
- Design visually engaging newsletter templates that align with brand guidelines.
- Ensure clear segmentation of content buckets within the layout for easy readability.
- Drafting Content:
- Review, Feedback & Approval (Week 3 – Week 4):
- Internal Review:
- Circulate drafts among internal teams for feedback on tone, accuracy, and design.
- Consolidate feedback and update the content accordingly.
- Stakeholder Approval:
- Present the final versions to upto 3 key stakeholders for sign-off.
- Pre-Distribution Testing:
- Test email layouts across different devices and email clients to ensure consistency.
- Internal Review:
- Distribution & Post-Launch Analysis (Week 4 – Month End):
- Newsletter Distribution:
- Schedule and send out the newsletters through the chosen email service provider.
- Engagement Monitoring:
- Track performance metrics (open rates, click-through rates, conversion rates) and gather user feedback.
- Iteration:
- Analyze insights to refine future newsletter content and improve overall strategy.
- Newsletter Distribution:
Communication Timeline
- Week 1:
- Kickoff Meeting: Initiate the strategy with a virtual/in-person meeting to align on goals and content themes.
- Initial Email Brief: Share the detailed strategy, target audience segments, and key deliverables with all team members.
- Week 1 – Week 2:
- Weekly Check-ins: Short weekly calls or emails to review progress on brainstorming sessions and the development of the editorial calendar.
- Week 2 – Week 3:
- Mid-Cycle Review: Mid-cycle meeting to review first drafts and ensure that the content aligns with the established strategy.
- Week 3 – Week 4:
- Draft Finalization Meeting: Final review meeting to approve the content drafts and designs before scheduling the newsletters.
- Approval Emails: Confirm final approvals via email to ensure accountability and timeline adherence.
- Week 4 – Post-Launch (Monthly):
- Distribution Notification: Team is informed when the newsletters are scheduled for distribution.
- Performance Review Meeting: At the end of each month, a performance review meeting will be held to discuss engagement metrics and gather insights for the next cycle.
- Follow-Up Email: Summary report of the newsletter performance and proposed adjustments for continuous improvement.
TOTAL – 2,40,000 annually for 2 newsletter a month.
A.Deliverables:
- One newsletter for existing members (educational content, community news, event updates)
- One newsletter for potential members (membership benefits, success stories, event invites)
B.Content Buckets:
- Member Testimonials: Showcase real success stories and experiences from current members.
- Upcoming Event Highlights: Feature previews and recaps of forthcoming community events.
- Exclusive Investment Insights: Deliver unique, in-depth analysis and market perspectives for members.
- Industry News Round-Ups: Summarize key investment and startup news in a concise format.
C.Process
- Kickoff & Planning (Week 1):
- Kickoff Meeting:
- Gather key stakeholders (content team, design, marketing, and management) to review objectives for both newsletters.
- Define target audiences: existing members vs. potential members.
- Content & Strategy Brief:
- Develop a brief outlining the key deliverables, objectives, and content buckets:
- Member Testimonials: Real success stories from current members.
- Upcoming Event Highlights: Previews and recaps of community events.
- Exclusive Investment Insights: In-depth analysis and market perspectives.
- Industry News Round-Ups: Summaries of key investment and startup news.
- Develop a brief outlining the key deliverables, objectives, and content buckets:
- Timeline & Milestones:
- Establish deadlines for content ideation, creation, review, and final distribution for each monthly cycle.
- Kickoff Meeting:
- Content Ideation & Calendar Development (Week 1 – Week 2):
- Brainstorming Sessions:
- Hold dedicated sessions to generate content ideas for both newsletters.
- Assign themes for each month if needed
- Editorial Calendar:
- Map out a monthly content calendar with scheduled topics, deadlines for drafts, and final submission dates.
- Coordinate with upcoming community events and market trends.
- Brainstorming Sessions:
- Content Creation & Design (Week 2 – Week 3):
- Drafting Content:
- Create written content, select visuals, and gather any relevant data or testimonials.
- Develop separate drafts for the existing members newsletter (educational content, community news, event updates) and potential members newsletter (membership benefits, success stories, event invites).
- Design & Layout:
- Design visually engaging newsletter templates that align with brand guidelines.
- Ensure clear segmentation of content buckets within the layout for easy readability.
- Drafting Content:
- Review, Feedback & Approval (Week 3 – Week 4):
- Internal Review:
- Circulate drafts among internal teams for feedback on tone, accuracy, and design.
- Consolidate feedback and update the content accordingly.
- Stakeholder Approval:
- Present the final versions to upto 3 key stakeholders for sign-off.
- Pre-Distribution Testing:
- Test email layouts across different devices and email clients to ensure consistency.
- Internal Review:
- Distribution & Post-Launch Analysis (Week 4 – Month End):
- Newsletter Distribution:
- Schedule and send out the newsletters through the chosen email service provider.
- Engagement Monitoring:
- Track performance metrics (open rates, click-through rates, conversion rates) and gather user feedback.
- Iteration:
- Analyze insights to refine future newsletter content and improve overall strategy.
- Newsletter Distribution:
Communication Timeline
- Week 1:
- Kickoff Meeting: Initiate the strategy with a virtual/in-person meeting to align on goals and content themes.
- Initial Email Brief: Share the detailed strategy, target audience segments, and key deliverables with all team members.
- Week 1 – Week 2:
- Weekly Check-ins: Short weekly calls or emails to review progress on brainstorming sessions and the development of the editorial calendar.
- Week 2 – Week 3:
- Mid-Cycle Review: Mid-cycle meeting to review first drafts and ensure that the content aligns with the established strategy.
- Week 3 – Week 4:
- Draft Finalization Meeting: Final review meeting to approve the content drafts and designs before scheduling the newsletters.
- Approval Emails: Confirm final approvals via email to ensure accountability and timeline adherence.
- Week 4 – Post-Launch (Monthly):
- Distribution Notification: Team is informed when the newsletters are scheduled for distribution.
- Performance Review Meeting: At the end of each month, a performance review meeting will be held to discuss engagement metrics and gather insights for the next cycle.
- Follow-Up Email: Summary report of the newsletter performance and proposed adjustments for continuous improvement.
TOTAL – 2,40,000 annually for 2 newsletter a month.