1. Content Creation for Venture Catalysts Company Branding
  • Deliverables:
    • Instagram & Facebook: 15 content assets/month (mix of statics, reels, carousels)
    • LinkedIn, Twitter: 8 unique posts across each platform and 1 article/month on the company page (on LinkedIn) including the “LIFE” page development and maintenance. (Angel school content to be posted on main company page too)
    • YouTube: Repurpose Meta reels content as Shorts and maintain YouTube page hygiene
  • Content Buckets
  • Brand Stories & Culture:
    • Behind-the-scenes, team spotlights, and company milestones
  • Investor Success Stories:
    • Testimonials and case studies from current members/investors
  • Industry Trends & Thought Pieces:
    • Data-driven insights, expert opinions, and market analysis
  • Membership Benefits & Testimonials:
    • Highlighting exclusive community perks and success metrics
  • Event Highlights:
    • Coverage of webinars, seminars, and networking events

B.Content Creation for Angel School Company Branding

  • Deliverables:Angel School (Website: venturecatalysts.in/angel-school):
    • Deliverables:
      • 15 content assets/month for Instagram/Facebook (statics, reels, carousels)
      • Repurposing reels as YouTube Shorts
    • Content Buckets:
  • Educational snippets from webinars/seminars: Bite-sized takeaways and key learnings from every session.
  • Investment tips & market insights: Actionable advice and analysis on current market trends.
  • Behind-the-scenes of events: Exclusive glimpses into event preparation and live action.
  • Success stories from angel investors: Real-life testimonials showcasing impactful investment journeys.

C.Content Creation Process

  1. Kickoff & Strategy Alignment:
    • Initial Meeting: Establish objectives, review KPIs, and confirm target audiences.
    • Research & Competitor Analysis:
      • Study 3/4 competitors and industry best practices across Instagram, Facebook, LinkedIn, Twitter, and YouTube.
      • Identify trends, creative inspirations, and boosting benchmarks.
    • Tool Setup:
      • Set up content planning tools (e.g., Slack, Jira or a shared excels to begin with) for streamlined collaboration.
  2. Content Calendar Development:
    • Monthly Calendar Planning:
      • Schedule all content types across platforms as per algorithm requirements 
      • Align posts with key dates, events, and campaigns, topical or trending (only as per industry and tone of voice)
    • Concept Ideation Sessions:
      • Brainstorm creative themes and messaging for each content bucket.
      • Develop drafts and storyboards for carousel designs and short-form video content.
      • Create a social media moodboard to showcase tone of voice, imagery and color palette/ logo usage & placements.
    • Approval Workflow:
      • Submit drafts for internal review and client approvals with specific turnaround times.
  3. Content Production:
    • Asset Creation:
      • Design and produce high-quality statics, reels, and carousels.
      • Write engaging and SEO focused captions for posts and articles as per keyword analysis across platform.
    • Optimization:
      • Tailor content for each platform’s best practices (e.g., caption length, hashtag strategy).
      • Ensure YouTube Shorts are optimized with appropriate titles, tags, and descriptions.
  4. Boosting & Amplification:
    • Identification of Top Performers:
      • Use early performance metrics to identify posts with high engagement so that we can learn, replicate for future.
    • Boosting Strategy:
      • Allocate a minimal monthly boosting budget to promote select posts on Instagram, Facebook, LinkedIn, and Twitter.
      • Set up A/B tests to determine the best creative elements and messaging for boosted posts.
      • Monitor performance continuously and adjust spend based on audience response.
    • Reporting & Iteration:
      • Include boosting performance in a detailed monthly report – detailing reach, engagement uplift, and ROI.

D.KPIs & Expected Outcomes

  • Engagement Rates:
    • Target an average engagement rate of up to 3+% (likes, comments, shares) per post.
  • Follower Growth:
    • Aim for a +4% monthly increase on Instagram, Facebook, and LinkedIn.
  • Boosting Performance:
    • Improved reach and engagement on boosted posts (tracked via social media ad analytics).
    • Measurable uplift in conversion rates from organic to paid engagements.
  • Content Efficiency:
    • Timely approval and execution based on the pre-set content calendar.
    • Regular performance improvements based on feedback and A/B test learnings.

E.Communication Process & Timeline

  1. Phase 1 (Weeks 1-2): Kickoff & Research
    • Kickoff meeting and finalization of objectives.
    • Conduct competitive analysis and set up the content calendar.
    • Define boosting budget and initial creative concepts.
  2. Phase 2 (Weeks 3-4): Content Development & Approval
    • Relook at bio, highlights, overall page hygiene before account posting officially begins
    • Develop and review the first month’s content assets.
    • Start posting content
  3. Phase 3 (Month 2 Onward): Execution & Optimization
    • Roll out content across all platforms as per the calendar.
    • Begin boosting high-performing posts and conduct A/B tests.
    • Hold monthly review meetings to assess performance, adjust strategy, and plan the next month’s content.
  4. Ongoing Communication:
    • Bi-Weekly Updates: Brief internal check-ins and email conversations. There will also be a WhatsApp group created for quick turnaround and communication.
    • Monthly Reviews: Detailed performance reports and strategy sessions.
    • Quarterly Catch Ups : To set the tone for every quarter in terms of performance and strategy .
    • Ad Hoc Communications: Immediate updates via email or messaging for urgent adjustments.

TOTAL : 2,81,000 + GST per month for Venture Catalysts and Angel School Branding Pages

  1. Content Creation for Venture Catalysts Company Branding
  • Deliverables:
    • Instagram & Facebook: 15 content assets/month (mix of statics, reels, carousels)
    • LinkedIn, Twitter: 8 unique posts across each platform and 1 article/month on the company page (on LinkedIn) including the “LIFE” page development and maintenance. (Angel school content to be posted on main company page too)
    • YouTube: Repurpose Meta reels content as Shorts and maintain YouTube page hygiene
  • Content Buckets
  • Brand Stories & Culture:
    • Behind-the-scenes, team spotlights, and company milestones
  • Investor Success Stories:
    • Testimonials and case studies from current members/investors
  • Industry Trends & Thought Pieces:
    • Data-driven insights, expert opinions, and market analysis
  • Membership Benefits & Testimonials:
    • Highlighting exclusive community perks and success metrics
  • Event Highlights:
    • Coverage of webinars, seminars, and networking events

B.Content Creation for Angel School Company Branding

  • Deliverables:Angel School (Website: venturecatalysts.in/angel-school):
    • Deliverables:
      • 15 content assets/month for Instagram/Facebook (statics, reels, carousels)
      • Repurposing reels as YouTube Shorts
    • Content Buckets:
  • Educational snippets from webinars/seminars: Bite-sized takeaways and key learnings from every session.
  • Investment tips & market insights: Actionable advice and analysis on current market trends.
  • Behind-the-scenes of events: Exclusive glimpses into event preparation and live action.
  • Success stories from angel investors: Real-life testimonials showcasing impactful investment journeys.

C.Content Creation Process

  1. Kickoff & Strategy Alignment:
    • Initial Meeting: Establish objectives, review KPIs, and confirm target audiences.
    • Research & Competitor Analysis:
      • Study 3/4 competitors and industry best practices across Instagram, Facebook, LinkedIn, Twitter, and YouTube.
      • Identify trends, creative inspirations, and boosting benchmarks.
    • Tool Setup:
      • Set up content planning tools (e.g., Slack, Jira or a shared excels to begin with) for streamlined collaboration.
  2. Content Calendar Development:
    • Monthly Calendar Planning:
      • Schedule all content types across platforms as per algorithm requirements 
      • Align posts with key dates, events, and campaigns, topical or trending (only as per industry and tone of voice)
    • Concept Ideation Sessions:
      • Brainstorm creative themes and messaging for each content bucket.
      • Develop drafts and storyboards for carousel designs and short-form video content.
      • Create a social media moodboard to showcase tone of voice, imagery and color palette/ logo usage & placements.
    • Approval Workflow:
      • Submit drafts for internal review and client approvals with specific turnaround times.
  3. Content Production:
    • Asset Creation:
      • Design and produce high-quality statics, reels, and carousels.
      • Write engaging and SEO focused captions for posts and articles as per keyword analysis across platform.
    • Optimization:
      • Tailor content for each platform’s best practices (e.g., caption length, hashtag strategy).
      • Ensure YouTube Shorts are optimized with appropriate titles, tags, and descriptions.
  4. Boosting & Amplification:
    • Identification of Top Performers:
      • Use early performance metrics to identify posts with high engagement so that we can learn, replicate for future.
    • Boosting Strategy:
      • Allocate a minimal monthly boosting budget to promote select posts on Instagram, Facebook, LinkedIn, and Twitter.
      • Set up A/B tests to determine the best creative elements and messaging for boosted posts.
      • Monitor performance continuously and adjust spend based on audience response.
    • Reporting & Iteration:
      • Include boosting performance in a detailed monthly report – detailing reach, engagement uplift, and ROI.

D.KPIs & Expected Outcomes

  • Engagement Rates:
    • Target an average engagement rate of up to 3+% (likes, comments, shares) per post.
  • Follower Growth:
    • Aim for a +4% monthly increase on Instagram, Facebook, and LinkedIn.
  • Boosting Performance:
    • Improved reach and engagement on boosted posts (tracked via social media ad analytics).
    • Measurable uplift in conversion rates from organic to paid engagements.
  • Content Efficiency:
    • Timely approval and execution based on the pre-set content calendar.
    • Regular performance improvements based on feedback and A/B test learnings.

E.Communication Process & Timeline

  1. Phase 1 (Weeks 1-2): Kickoff & Research
    • Kickoff meeting and finalization of objectives.
    • Conduct competitive analysis and set up the content calendar.
    • Define boosting budget and initial creative concepts.
  2. Phase 2 (Weeks 3-4): Content Development & Approval
    • Relook at bio, highlights, overall page hygiene before account posting officially begins
    • Develop and review the first month’s content assets.
    • Start posting content
  3. Phase 3 (Month 2 Onward): Execution & Optimization
    • Roll out content across all platforms as per the calendar.
    • Begin boosting high-performing posts and conduct A/B tests.
    • Hold monthly review meetings to assess performance, adjust strategy, and plan the next month’s content.
  4. Ongoing Communication:
    • Bi-Weekly Updates: Brief internal check-ins and email conversations. There will also be a WhatsApp group created for quick turnaround and communication.
    • Monthly Reviews: Detailed performance reports and strategy sessions.
    • Quarterly Catch Ups : To set the tone for every quarter in terms of performance and strategy .
    • Ad Hoc Communications: Immediate updates via email or messaging for urgent adjustments.

TOTAL : 2,81,000 + GST per month for Venture Catalysts and Angel School Branding Pages

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